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Various online advertising platforms should be used by various businesses. When it comes to digital marketing, there is no ‘one size fits all’ solution. Just because your restaurant-owning friend is gaining a lot of new customers through Facebook… That doesn’t mean you’ll have the same level of success with your accounting firm. There are, of course, exceptions.

Someone will be profitably generating sales and leads through Google Ads in almost every market. However, attempting to be the exception can be very costly. So we going to concentrate on identifying industries where Google Ads will produce BETTER results than any other online advertising platform.

Just before we get started. Let’s start by making sure we all understand what Google Ads is.

What is Google Ads?

An example is the simplest way to explain. If a personal injury law firm in London uses Google Ads… Their ads will only be shown to prospects who Google “personal injury lawyer in London” or something similar and… They only have to pay for the advertising when someone clicks on it and is directed to their website. As a result, the website traffic they receive is extremely targeted.

You probably see Google Ads ads every day.

Here’s a screenshot of what came up when I searched for ‘personal injury lawyer in London’ on Google.

As you can see, Google Ads take up all of the prominent positions on a Google search results page, and all of the ads provide me with exactly what I was looking for. Because of the relevance, I’m very likely to click on one of these ads and do business with one of these companies as a searcher.

Obviously, there’s a lot more to Google Ads than that… But that’s all you need to know to use this article and determine whether Google Ads will work for your company.

We’ve compiled a list of the companies and professions with whom we’ve collaborated. And we know that those we know can have a lot of success with Google Ads. This is by no means an exhaustive list.

  • Lawyers
  • Accountants
  • Dentists
  • Psychiatrists
  • Plastic Surgeons
  • Chiropractors
  • Physiotherapists
  • Nutritionists
  • Personal Trainers
  • Interior Designers
  • Building Contractors
  • Letting Agents
  • Plumbers
  • Locksmiths
  • Wedding Planners
  • Funeral Directors
  • Financial Advisors

If your company or profession isn’t on this list but you believe Ads would be beneficial to you… Visit our contact page to talk about it.

Is your business based on a product or a service?

To be profitable with Google Ads, you must acquire a customer for significantly less than the cost of your product or service. When determining the viability of Google Ads for your business, you must consider the competition.

Although there are exceptions, most product-based businesses sell nationally, if not internationally. Most services, on the other hand, necessitate a somewhat local service provider. And this significantly reduces competition.

Do potential clients look for your services?

Lawyers, accountants, dentists, and architects are all examples of industries where prospects actively seek out their services when they require them.

If prospects are actively looking for what you have to offer, chances are they are doing so on Google.

And no prospect is better than someone who is actively looking for your services. All you have to do is make sure they find you. And Google Ads will immediately place you at the top of Google for your chosen keywords.