You can use Google Ads to create campaigns that will display ads to users on search engines and websites in the Google Display Network. However, before beginning a campaign, it’s critical to understand the distinction between the two main types of Google Ads campaigns: Search and Display.
Search Network Campaigns
The most common type of Google Ads campaign is a Search Network campaign. Your ads are displayed on Google search results pages when users search for keywords related to your product or service using a Search Network campaign. These advertisements can appear at the top or bottom of the search results page and are labeled “Ad” to differentiate them from organic search results.
One benefits of Search Network campaigns is the ability to target users who are actively looking for your product or service. As a result, purchase intent is frequently high, making Search Network campaigns an effective way to drive conversions. You can also control your budget with Search Network campaigns by setting a maximum bid for each keyword, and you only pay when someone clicks on your ad.
Display Network
The Google Display Network is a network of websites, videos, and apps where your advertisements can appear. Your ads can appear on these sites when users are browsing the web using Display Network campaigns. Text, images, and videos are all acceptable formats for advertisements.
Display Network campaigns can help you reach a large audience, which is one of their advantages. Your ads can be seen by users from a wide range of demographics and interests thanks to the Google Display Network’s millions of sites. Furthermore, Display Network campaigns can help increase brand awareness by displaying your ads to users who aren’t actively looking for your product or service.
However, when compared to Search Network campaigns, Display Network campaigns typically have a lower click-through rate and conversion rate. This is due to the fact that when users see your ad, they are not actively searching for your product or service.
What campaign should I choose?
When deciding which type of Google Ads campaign to use, it’s important to consider your advertising goals. A Search Network campaign may be the best option if you want to drive conversions and sales. A Display Network campaign, on the other hand, may be more appropriate if your goal is to raise brand awareness and reach a large audience.
It’s also important to think about your budget and how much control you want over your campaign. Search Network campaigns enable precise targeting and budget control, whereas Display Network campaigns reach a larger audience but may necessitate more monitoring and optimization to achieve the desired results.
In conclusion, both Search and Display Network campaigns on Google Ads can be effective ways to advertise your business.
The key is to understand the distinctions between the two types of campaigns and select the one that best meets your advertising objectives and budget.